SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras Natin sa Efficiency. This nationwide energy efficiency movement calls on Filipinos to turn awareness into action through simple, collective energy-saving habits.
SM Supermalls and the Department of Energy lead the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at the SM Mall of Asia Globe, promoting collective action for energy efficiency nationwide.
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Director Patrick T. Aquino, CESO III, Energy Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez, Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin, Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls; Undersecretary Mario C. Marasigan, Department of Energy; Ms. Mhicaela "Bella" Belen, and Ms. Pauline Gaston.
Launched through a ceremonial switch-off event at the Mall of Asia Globe, the campaign champions the importance of responsible energy use amid the country’s State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, which cites geopolitical tensions and supply disruptions as critical threats to national energy security.
Department of Energy Secretary Sharon Garin delivers the keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, reinforcing the call for collective action toward energy efficiency nationwide.
The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in an energy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use.
During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.
“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls.
Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, highlights the company’s operational commitment to energy efficiency in support of the Department of Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.
As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. The initiative will also include the switch-off of non-essential lights such as pylons, façade lighting, and decorative displays during the designated reduction window, supported by proper coordination and monitoring across participating properties.
Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy efficiency tips and information materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry the practice beyond the mall and into their homes and workplaces.
Pasay City Mayor Imelda G. Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, underscoring the vital role of local government units in advancing energy efficiency and sustainability efforts.
“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. Those small habits, when shared by many, can help move a nation forward,” Tan added.
The O.N.E. campaign also aligns with SM Cares’ long-term environmental advocacy and the broader SM Green Movement, which promotes responsible energy use, climate action, and everyday sustainability practices. SM continues to strengthen its sustainability efforts through energy-efficient operations, solar initiatives, and EV charging efforts across its properties.
Through its support for DOE’s O.N.E. campaign, SM reinforces the role of the private sector in helping strengthen national energy responsibility—showing that even the smallest actions, when done together and repeated consistently, can create meaningful impact.
Together, one hour can count for one nation.
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